The LA Clippers have set to enter their new home next season and they presented their plan for a full scale rebranding For the franchise, as the team announced. The new “Intuit Arena” will open its doors at the start of the next season and the team is already planning to refurbish their brand with a new team emblem.
Moreover, the team will focus on the more traditional colors of navy blue an instant reference to the team’s start from San Diego Bay 40 years ago. The Los Angeles based franchise will move from its shared floor with the fellow LA team the Lakers and create a home for their faithful fans.
“We listened to as many voices as we could and then engaged specialists to arrive at a timeless design that blends bedrocks of our past and our future. Our new marks are meaningful and strong, capturing our roots and our aspirations,” Gillian Zucker, president of business operations for the LA Clippers and Intuit Dome, said in a statement.
The LA Clippers under the new ownership led by Microsoft co-founder Steve Ballmer were set to maintain the momentum of change since taking over in 2014. The LA Clippers were always and still considered the less popular franchise in the LA area. That said, the team winning record in the last 10 years has uplifted the team to one of the best in the Western Conference.
The Clippers have unleashed their full rebrand. 👀
How do you rate the new look? 🔥
(🎥: @LAClippers) pic.twitter.com/jCfx2ZFtmH
— theScore (@theScore) February 26, 2024
Starting from the Chris Paul/Blake Griffin era that introduced NBA to the “Lob City” moniker the Clippers became a team that hunted superstar power since then. The signing of Kawhi Leonard and the trade of Paul George secured continuity from the Lob City era and madePau; the Clippers an instant NBA title contender.
That said, the team only made the Western Conference Finals once so far, and they’re still searching for its first NBA title.
LA Clippers hope to win NBA title this season
The LA Clippers are set to be among the top-tier Western Conference team at the end of the regular season. With Kawhi Leonard remaining healthy for most of the season and having the help of James Harden, Paul George and Russell Westbrook, the team is at the best possible condition for the first time in years.
Leonard’s health is the decision factor for the Los Angeles Clippers and a championship run before they enter their new home “intuit Dome” next year will be the perfect end of an era for franchise. That said, Ty Lue and co. have their work cut off for them in a tough Western Conference that includes the last two NBA championship teams in the Warriors and Nuggets.
As a result, a potential title will be an uphill battle with several teams like the young OKC Thunder and the resurged Minnesota Timberwolves also pose a threat to the veteran star-studded Clippers’ team. In any case, injuries and luck will also play a big role in the tough West the upcoming postseason.
NEW: The Los Angeles Clippers are unveiling a massive rebrand.
It’s part of a new era for the team that will include new uniforms, colors, and their new $2 billion arena. pic.twitter.com/197W2S3KmP
— Front Office Sports (@FOS) February 26, 2024
